Development and market prospect of the hottest dig

Development and market outlook of digital heat transfer technology (I)

at present, there is no complete definition and theory of digital heat transfer technology, because the invention and application time of this technology is relatively short, and the technology and application products are not completely mature, which need to be further improved and improved

I. how to understand and understand digital heat transfer technology

1. What is digital heat transfer technology

digital heat transfer technology is a new technology that combines traditional heat transfer technology with digital printing technology to print "color" images and patterns in the form of no plate making. At first, this technology was mainly used in advertisements, signs, cards and ceramic image production in China. Later, with the expansion of application fields, it was more used in industrial production, such as digital printing and dyeing and garment production, shoe material production, ribbon, garment labels and other industrial production, and the application products continued to increase

the first countries to apply this technology include the United States, where the labor cost is 233 yuan/ton, South Korea, Italy, Switzerland, China and other countries. In terms of the size of the market in the past two years, China has become the world's largest digital heat transfer processing market. Many international hot transfer color printing ink brands have begun to focus on the huge Chinese market and participate in market competition. There is a great potential for rain, and the competition will become increasingly fierce

here, we want to talk about digital heat transfer, which takes inkjet printing technology as the technical form, because this technical form can ensure a certain width and fixed length, which is suitable for industrial production

2. Market significance of digital heat transfer technology

digital heat transfer technology can be said to be a new technology in order to adapt to the development of personalized market and consumers' demand for personalized products. It is an effective supplement to traditional heat transfer technology and traditional heat transfer product market. Therefore, strictly speaking, the market positioning of digital heat transfer technology and products is the personalized product market. Traditional heat transfer products are difficult to produce personalized products in small batches due to technical limitations and plate making costs. Therefore, in the traditional heat transfer market, for personalized products such as PU super fiber deerskin like velvet with luxurious appearance, soft texture, elegant luster and good durability, digital heat transfer technology was a market blank before it appeared. The emergence of this technology makes it possible to produce personalized heat transfer products. Not only that, the printing quality of digital heat transfer products' image patterns also far exceeds the traditional heat transfer technology. This is also the reason why digital heat transfer technology can be promoted and popularized in just a few years

second, how to distinguish and understand heat transfer and digital heat transfer

1. What is heat transfer

generally speaking, heat transfer is a kind of transfer technology and product, which uses heat transfer equipment to heat the patterns and images on heat transfer paper to 180c0--230c0 and transfer them on different material media

heat transfer technology was first used in textile printing and dyeing industry and shoe material industry. Later, with the development of the times and the progress of science and technology, the application fields are increasing, especially the emergence of digital technology and the emergence of personalized consumption concept make the application of heat transfer technology more popular and extensive, and the application products emerge in endlessly, covering almost all material fields. For example, heat transfer technology can be applied to metal, wood, stone, ceramics, glass, PVC, leather and chemical fiber fabrics to transfer exquisite patterns and images, and produce and make exquisite products

open the oil delivery valve 2. There are two printing methods of heat transfer

there are two printing methods of heat transfer, one is sublimation transfer, the other is thermosetting transfer

sublimation refers to the transfer of the pattern on the printing paper to the required medium after the color paste produced with heat rising disperse dyes is printed into printing paper with silk or gravure

thermosetting transfer printing refers to the use of thermosetting ink (also known as hot melt glue) to screen print into printing paper, and then transfer the patterns on the printing paper to products such as T-shirts and clothing

there are obvious differences between the two printing methods in application. Sublimation transfer printing is mainly applied to chemical fiber fabrics and hard materials coated with heat transfer coating, and thermosetting transfer printing is mainly applied to pure cotton products

the difference in texture between the two printing methods is that the heat sublimation pattern does not change the original texture of the material after transfer, and the hand feel and appearance are good. After the thermosetting pattern is transferred, a layer of gel is formed on the surface of the attachment, which has poor hand feel and is airtight

the two printing methods have their own advantages and disadvantages in production and have their own characteristics

3. Several technical methods of traditional sublimation heat transfer

there are three technical methods of traditional sublimation heat transfer: silk screen heat transfer, gravure (copper plate, electric engraving) heat transfer, offset heat transfer. Traditional sublimation heat transfer printing is characterized by plate printing

4. Digital heat transfer

digital heat transfer is a new technology based on traditional sublimation heat transfer combined with digital printing technology to print pattern images in the form of plate free printing. It is characterized by the application of digital printing technology to print color patterns and images without plate making, which saves the plate making process and cost, so it is suitable for the production and printing of personalized products

the technical feature of digital heat transfer printing is that digital printing equipment uses special heat transfer color printing ink and heat transfer printing paper

5. Differences between traditional heat transfer printing and digital heat transfer printing

(1) differences in printing methods: traditional heat transfer printing belongs to plate printing; Digital heat transfer printing belongs to plate free printing

(2) differences in printing color quality: traditional heat transfer printing can not solve the problem of color restoration; Digital heat transfer printing can solve this problem as long as the ink quality is guaranteed

(3) differences of application products: the application products of traditional heat transfer printing are relatively single; Digital heat transfer products are widely used

(4) differences in market positioning: the traditional heat transfer market positioning is a popular market; The market positioning of digital heat transfer printing is a personalized market

(5) difference in production quantity: traditional heat transfer printing has a large capacity, which is suitable for the production of mass popular products; Digital heat transfer printing has a small capacity, which is suitable for the production of small batch personalized products

(6) difference in market price: traditional heat transfer products have low market price because they are popular products; Because digital heat transfer products are personalized products, the market price is high