Development and market outlook of the hottest digi

2022-10-16
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Development and market outlook of digital heat transfer printing (IV)

VII. Differences between digital pure cotton fabric printing and dyeing technology and digital chemical fiber fabric printing and dyeing technology

1. Technical differences

in the production of pure cotton products and chemical fiber products, due to the confusion of these two technologies, there are often misunderstandings, so here we focus on a comparative analysis of the two technical methods to facilitate the difference

digital printing and dyeing technology is divided into two categories, namely, pure cotton fabric printing and dyeing technology and chemical fiber fabric printing and dyeing technology. The difference between the two digital printing and dyeing technologies is the ink used and the production process. The printing inks used in the digital printing and dyeing of pure cotton fabrics are divided into reactive dye inks and acid dye inks. The printing inks used in the digital printing and dyeing of chemical fiber fabrics are sublimation disperse dye inks, which are not worth mentioning. It is not worth mentioning that they can be used instead of each other. In the actual production and production operations, those who first contact the digital heat transfer printing often mistakenly believe that the digital heat transfer color printing ink can be used in the image production of pure cotton. Try to compare the production processes of the two technologies:

the production process of digital heat transfer printing and dyeing of chemical fiber fabrics is: pattern design → output printing → heat transfer → finished products

the production process of digital printing and dyeing of pure cotton fabric is: pattern design → pretreatment of fabric coating → output printing → fixation → decolorization → rinsing → drying → leveling → finished product

from the perspective of printing and dyeing technology, the digital printing and dyeing of chemical fiber fabrics is relatively simple, while the digital printing and dyeing of pure cotton fabrics is relatively complex. Therefore, from the perspective of production engineering, it is obvious that the digital heat transfer printing and dyeing process is simple, the degree of specialization is low, the project is easy to popularize, the digital pure cotton printing and dyeing process is complex, the degree of specialization is high, the production cost is relatively high, and the production requires many special equipment. Therefore, it is difficult to promote the project. This is why digital heat transfer printing and dyeing is more popular than digital cotton printing and dyeing

2. Production cost and market price analysis of digital heat transfer textile printing and dyeing products

the basis for comparing the cost of digital heat transfer printing and dyeing with that of traditional heat transfer printing and dyeing is output. Digital heat transfer printing saves the cost of plate making due to printing and dyeing in the form of no plate making, but it adopts the form of digital printing, so the unit production cost is relatively high, which is suitable for small batch production. From the perspective of textile printing and dyeing cost accounting, the form of digital heat transfer printing has a comparative advantage in producing products within 600 yards. Traditional heat transfer printing is carried out in the form of plate making (silk plate, gravure plate, offset plate fixture support, including swing frame 5 and fixture), which generates plate making costs and is suitable for mass production. Therefore, the unit production cost is low, and the traditional heat transfer printing technology has price advantages for producing mass products. Digital heat transfer printing is suitable for producing personalized, small batch and high value-added products, while traditional heat transfer printing is suitable for producing products with popular prices. Therefore, comparing the production costs and markets of two different forms of heat transfer products, it is not difficult to see that digital heat transfer technology and products are the supplement and improvement of traditional heat transfer technology and products. The market complements each other and forms a mutually independent product market

VIII. Market application of digital heat transfer technology

digital heat transfer technology is widely used in the personalized product market. With the increasing maturity of technology and the continuous development of application products, digital heat transfer products will form a huge industrialized product market. This is not difficult to see from the initial market of digital heat transfer printing to the industrial market formed at present. The applied products have developed from the initial advertising image industry (advertising products, ceramic image products) to the current clothing printing and dyeing, light industrial products (shoes, hats, boxes, bags, umbrellas, ties), clothing accessories, ribbon, craft gifts, interior decoration, fabric, ceramic technology, gold color printing and other industries

in the near future, with the development of various forms of heat transfer consumables and application products, the market of digital heat transfer application products will continue to develop

IX. problems existing in digital heat transfer technology and market

to cultivate digital heat transfer technology and product market, we must first solve the problem of technical positioning and market positioning, but its tensile strength RM is 15% lower than that of T6 material, and then form a stable and reasonable product market price. Because the digital heat transfer production technology is easy to master and popularize, it has a wide range of market applications, involves many industries, and has a large market span. Therefore, unlike some other professional technologies, it can form an industry technical standard, which is also one of the reasons why the digital heat transfer technology has not formed a technical standard so far. These reasons have artificially caused market chaos to varying degrees. For example, the good and bad of heat transfer color printing ink are intermingled in the market circulation, the price is chaotic, and it is difficult to distinguish the true from the false. This chaotic phenomenon not only damages the interests of consumers, but also affects the healthy development of the market in the future

to be exact, the positioning of digital heat transfer technology should be the technology of digital color printing to produce advertising image products and digital printing and dyeing to produce clothing and other products, and the market positioning should be personalized market. Therefore, it is not difficult to understand that the products produced by digital heat transfer are high value-added products, which are different from the low-cost traditional heat transfer popular products. Due to the wrong understanding of technology and market positioning, it has been found that the market has a tendency to herd and the price of products has been devalued. Practitioners engaged in the digital heat transfer industry need to understand this problem from the strategic height of the market, so as to avoid the premature death of a new technology and new market. They should keep a clear head on the way of development

X. market outlook of digital thermal transfer

any technology and product has its limitations, but in a relative sense, digital thermal transfer technology has a wide range of technical applications, which is determined by the technical characteristics formed by the combination of color image printing without plate making and thermal transfer technology brought by digital technology. For example, the ordinary color printing ink used in desktop printers can only be used on inkjet printing paper and inkjet printing photo paper, and the product can only be limited to the concept of paper; The photo inkjet machine is suitable for water-based and solvent based inks, which can only be used in the production of indoor and outdoor image advertisements, and the inkjet printing materials are relatively certain. The digital heat transfer color printing ink can adapt to a relatively wide range of consumables through the use of heat transfer paper, such as various chemical fiber fabrics, various hard materials after coating treatment, such as metal, wood, stone, ceramics, glass, PVC, leather PU, etc., combined with heat transfer technology to produce personalized products without plate making, which brings new space for the development of personalized market. These materials can be used in clothing, printing and dyeing, decoration, craft, light industry, gifts, advertising, art, photography, tourism, building materials and other industries to produce personalized products. Therefore, it can be said that digital heat transfer products are not a single product market. It is a comprehensive market with multiple forms, varieties and industries. It will form a huge industrial chain to drive the production of related products, create good social and economic benefits, and have great market potential

according to this result, information source: Dongguan Meinuo phenomenon Digital Heat Transfer Technology Co., Ltd

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